OFFICE EXPRESS

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TV commercial for Office Express stores, or as we called it – Star Wars in the office. Yes, Star Wars in the office was the idea for this ad, but the main characters here are office stuff like… keyboards and mouses, stapler and stamps and so on. Maybe it sounds a little weird, but was actually a lot of fun, and for a big Star Wars fan like me … ooh boy.

So for this ad we created several fully furnished office rooms. We want everything to feel as real as possible, so we needed all this space, and we wanted everything to be in real size. If you fly three meters in the air with a mouse, it should feel like three meters. I am really happy that we also manage to made everything look like the light is coming only from monitors screens, and achieve that very low light office light.

2008

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CREDITS

Agency
Noble Graphics

Animation and FX
Trelity

Animation and lighting
Mihail Popov
Ivan Tepavicharov

Director
Mihail Popov